Client: Aston Martin | Company: Epam | Role: Lead Designer | Product: iPad app
Aston Martin
A premium sales tool designed for exclusive customers. This iPad app enables agents to showcase the brand’s latest car model, commemorating Aston Martin’s 110th anniversary.
My services
UX/UI
Interaction design
Prototyping
Art direction
The challenge
The experience needed to be engaging, polished, and seamless to captivate clients and drive them toward registering for the exclusive AM690 model.
- Maximise the impact of visuals and videos, creating a stunning, immersive presentation
- Highlight the car’s key selling points, ensuring a compelling value proposition
- Personalise the experience, making each client feel special and valued
- Maintain client engagement throughout the journey, building excitement and interest
Leading the creative
As the sole designer on the project, I led both UX and UI, ensuring a seamless, polished and engaging experience.
- Wireframed the full user journey, shaping the overall structure
- Built and refined interactive prototypes for testing and iteration
- Defined the creative vision, establishing a cohesive look and feel
- Designed interactions and transitions, enhancing engagement and flow
- Conducted testing and provided feedback to developers, ensuring a polished final product
Solutions
I ensured the delivery of a high-quality, immersive iPad app experience that met the project’s goals within a tight timeline. The final product included:
- Multiple high-impact videos, showcasing and discussing the new AM690 model
- An animated, personalised welcome screen, creating a tailored first impression
- A digital waiver screen, auto-generating an email confirmation upon signing
- Detailed key features and specifications, highlighting the car’s standout attributes
- Cinematic renders, providing stunning visual representations of the vehicle
- A dedicated agent portal, offering exclusive tools and insights for sales representatives
